OUR SERVICES
WHAT WE OFFER
Effective solutions come from understanding business challenges. We listen, we think strategically, then execute creative solutions that work. Each challenge requires an individual approach, so we treat your business as if it’s our own.
Our extensive local and global networks allow us to create specialist project teams based on your business needs.
Creative consultation (B2B)
Brand strategy
Content production (moving image and photography)
Social strategy, listening & management
Copywriting
Effective storytelling
Business strategy & company workshops
Customer journey mapping
SEO and Google ads
Competitor and culture analysis
Agency consultation (B2A)
THE DETAILS
CREATIVE CONSULTATION
.
Our group of creative thinkers and strategists can provide a fresh perspective to solve your business challenge, develop event concepts, connect with your audience in an innovative and fun way, write copy and key statements, or create an effective storyline or visual representation for a campaign or image production.
BRAND STRATEGY.
For products and services sold in competitive and fragmented consumer markets, brand positioning is crucial. Strong branding helps you stand out from your competition. It creates a connection with your audience to develop loyal customers and increases the awareness of your brand. Your products can become top of mind when consumers need or want them, before they even know it.
Our Strategists undertake a holistic analysis of your brand. We review the look and feel, consult focus groups, identify challenges and strategic opportunities, then think creatively to define a top-line brand growth plan. This can include a brand definition and position, target markets, statements and ideas to reach relevant consumer touch points. We can deliver any activation phases and execute a performance analysis.
DIGITAL & SOCIAL MANAGEMENT
Whether it’s social strategy & management for your Instagram, Facebook, Twitter, LinkedIn, Google or TikTok profile, or targeted ads for your trade and conversion layer, we keep in touch with the content formats that work. Nailing both the creative look and the tone of messaging is imperative to achieve short term engagement and long term growth. Complementing your social content strategy with targeted paid promotions is challenging. When effectively used it can maximise your reach and conversion. We can help with your overall strategy, month-to-month execution, content creation, targeting, or provide an end-to-end digital solution.
Take a look at some of our current accounts: @yeahbowl @littlemez_qt @aikmansbar @antlabhub @javahifi @neuroaustralasia @littleblackwood @adroitmyworld @queenstownicebar @margos_qt
COMMERCIAL PHOTOGRAPHY.
Our talented photographers can work with any variables to make almost any setting look amazing. With significant experience shooting landscapes, profiles and indoor studio work, our network will have you covered. Together, we can produce a shoot that will make the most out of your campaign.
MOVING IMAGE PRODUCTION.
Creative consultation and strategy excite us. Storytelling and content creation is our craft. With a production team experienced in creating some of the best performing moving and still imagery for international brands like Red Bull and Under Armour, as well as local brands like Torpedo7, we produce effective brand campaign content that showcases New Zealand’s top talent, products and locations. We can also produce cost effective and innovative tier three social content to fuel digital channels or smaller businesses. This agility is made possible by a wide network and range of talented content producers around the country.
TVCs - short form & social content - long form documentaries - podcasts - animation.
TRAINING AND WORKSHOPS.
Keeping your team engaged in your business strategy and goal making is paramount to great company culture. Empowering them to be involved in the development of how you will achieve your overall vision promotes ownership. We can tailor make and execute workshops for management to inspire new business strategies, facilitate company wide workshops, or create breakout sessions for smaller teams or individuals.
EFFECTIVE STORYTELLING.
We grew up listening to “once upon a times”. This means our brains are wired to process and recall information in the form of stories. Immersing an audience in a story so they feel a connection to your brand is a difficult task in today’s fast moving digitally dominated world. It’s even harder getting them to actually start to watch, read or listen to your story in their social feed. Knowing what type of story, the tone to talk in, and for what length of time to talk for, depends on your audience and the platforms being used. We can create and share your brand story to engage the audience you wish to convert.
BUSINESS STRATEGY.
A solid business strategy can mean the difference between surviving and thriving. If all is going well, most businesses reach a growth phase where the Founder can no longer do everything themselves. More established businesses often reach a point where a fresh perspective can make all the difference to unlock potential new growth and long-term profitability. Defining the right strategy provides streamlined objectives for business success and connects your staff and operational activities to those objectives. We can collaborate with you or your team to make the most out of resources, remove barriers, and identify opportunities to help you stay ahead of competition. A great strategy will empower staff, increase ownership and develop a shared sense of your business mission.
SEO + GOOGLE ADS.
SEO means “search engine optimisation.” Or in other words, cataloguing your website in the back-end to make it appear as high as possible in a Google search. This increases both the quality and quantity of website traffic and your brand exposure through unpaid search engine results. Search engines are like answering machines. SEO is about understanding what the consumer is searching for, the questions they ask and the answers they are looking for. We can help to get these aspects right to connect potential customers that are searching for the services you provide.
The majority of online traffic is driven by search engines vs paid Google Ads, and appears more credible to savvy searchers, however paid Google Ads still has its place. By placing spend on particular strategic words that will be searched for and continually refining these words, Google Ads can be an effective advertising route.
AGENCY CONSULTING.
Agency consulting is for agencies of all different shapes and sizes (from production houses, advertising agencies, design and branding agencies) looking to level-up. We focus on addressing what are the immediate needs in order to set a solid foundation towards agency growth. We understand that agencies can vary, so our approach is modular. We can come into your agency at any stage to serve the purpose you desire (from front-end set up, staff alignments, or to provide strategic or creative support on a specific project). This service is to ensure we help your agency fire on all cylinders.
CUSTOMER JOURNEY MAPPING.
Knowing your customer behaviour and mapping out their journey is an effective way to better understand customer expectations, remove any potential barriers to purchase, and optimise customer experience. Customer pain points can affect your business results. We can help mitigate these barriers, plan product releases and develop innovation, or we can create personalised experiences across a variety of consumer touch points.
COMPETITOR & CULTURE ANALYSIS.
Conducting a regular analysis of your competitors to better understand their strengths, downfalls, features, pricing, marketing, unique selling points and customer feedback is important to help you identify opportunities and keep ahead of the game. We can help to enhance your product or service, effectively cater to your audience, and increase your profitability and market share.
WHO WE WORK WITH
SMALL BUSINESS.
Every business comes from humble beginnings and we love to help businesses grow. That’s what we do. We realise that sometimes you need to start small, but that doesn't stop us thinking big. We’re here as your partner to listen, adapt, and create winning ideas to maximise your business potential. When we work together, we can grow together.
BIGGER BRANDS.
With over 20 years of global and local marketing experience, our creatives can add value to any brand. Whether it’s new perspectives to existing challenges, or end-to-end marketing strategy and execution, we have the know-how to get the job done. We know partnerships create strength, so we can immerse ourselves in your brand at any level, in-house or externally as required.
AGENCIES.
Whether it’s providing upstream creative and strategy, or downstream tactical execution, we have the networks and ability to problem solve. We remain reactive and agile to your ever changing project and client needs. Use us when and how you need us, whatever the challenge your agency faces.
OUR PROCESS
Our process has one goal in mind, to help consolidate your efforts and reduce the number of agencies and freelancers you need to work with. This means you spend less time on managing and more time moving your business forward.
Analyse - We review the current status and help build a roadmap to achieve your goals.
Deploy - We deploy the cavalry (experienced & multi-talented specialists) that answers your business/marketing challenges.
Connect - We help you navigate the myriad of consumer channels, ensuring your brand is on the right channels, with the right audience, at the right time. This generates the best results.
Measure - We measure the solutions against the objectives to determine what went well and what we can improve on. We constantly review to improve our effectiveness.