Instagram big push into shopping with 'Checkout'

Not only instagram is opening a whole new revenue stream with their big push into shopping BUT this also presents businesses the opportunity to let their customers purchase products, (here’s the kicker) WITHOUT leaving the app.

Previous purchases done via Instagram required a pop-up web view on the retailer’s site, which can lead to purchasing dropouts.

So this move towards a seamless in-app shopping experience by instagram is a welcome move.

What do you guys think?

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