5 Ways to Set Your Brand for Growth in 2021

What if you could transform your brand into a household name?

Many companies are looking towards 2021 as a time of serious brand growth. But you can't have serious brand growth without creative digital marketing.

What are the best ways to grow your brand through digital marketing? Keep reading to discover our five favorite tips!

1. Embrace Social Media

Once upon a time, social media marketing seemed like nothing more than a fad. Now, however, social media is the foundation of any good digital marketing campaign.

Consumers like social media because it feels more engaging and authentic. They enjoy the ability to speak to a brand directly and receive real-time feedback.

Ultimately, social media establishes an online community by establishing real relationships between brands and fans. And those loyal customers will grow your brand like never before.

2. All About Video

What content do consumers crave the most? In a word, video!

The explosion of streaming popularity has made it clear that consumers want engaging and relevant videos. By embracing video marketing, you can cater to their interests while creating content that may even go viral.

You can use video to show off products, provide "how-to" information, and get consumers sharing your content. Whatever your overall strategy, video marketing should be a major part of it.

3. Mobile-Optimized

Where, exactly, are customers finding your digital content? The majority of consumers will be doing so via their smartphone or another mobile device.

Because of that, it's important to make sure your digital marketing is optimized for mobile. That means using responsive design and creating pages that aren't too "cluttered" to easily view on a smartphone screen.

Go the extra mile by creating buttons to allow customers to call or e-mail you at the press of a button. By making your company more accessible, you can welcome more customers into the fold.

4. Repurpose Content In New Ways

Growing your brand doesn't mean creating mountains of content from the ground up. Instead, you can repurpose content in clever ways to build your brand while saving time.

For example, you can return to your most successful blog posts and use that to create video content. Or you can turn a long-form blog post into a week or two of social media posts that users can comment and share.

And don't forget to cross-promote content as well. Once you do create a killer video, you can share it on Youtube, on social media, and on your website for maximum engagement.

5. Marketing With Influencers

With digital marketing, your goal is to increase your online influence. And you can make this easier by partnering with influencers who are popular with your core demographic.

Influencer marketing lets you tap into a built-in audience while still coming across as "authentic" instead of "commercial." And there are plenty of ways for influencers to integrate your brand in creative ways.

Long story short? Good influencer marketing is a move that will quickly pay for itself!

Creative Digital Marketing: What's Next?

Now you know about the best creative digital marketing techniques. But do you know who can take your marketing to the next level?

We are creative consultants who specialize in digital marketing. To see what we can do for your company, come learn about our process today!