Krager thoughts: Adapt Or Die!
This is because these new-era platforms understand today's mobile-first consumers attracting advertisers to go to where the eyeballs are.
We are not saying this is the death of traditional TV operators, but there is a need to rethink the current model.
Experience is critical in today's economy, and if TV operators can figure out how to link multiple screens into a cohesive customer experience, they might have a fighting chance against online platforms and keep hold of their beloved advertisers.
All in all, what traditional tv operators are going through is a good lesson for today's businesses - You either adapt to the changes or you perish.